Martin's Blog
Israel is caught in the vice of the information wars that are fought at “warp speed” where truth often becomes the first casualty. Algorithms, outrage, conspiracy theories, and distorted content create a battlefield of manipulation and falsehoods. Join Martin Alintuck as he interviews global opinion leaders to help determine how Israel can better fight the PR wars.
The Project:
Reclaiming the Story: Developing a New Measurable Global Image Plan for Israel
The Plan: Speak with 100 opinion leaders and answer:
-
Where did Israel go wrong?
-
What can Israel do to fix its image problem?
-
How can Diaspora Jews help?
The Goal: Develop a comprehensive, tangible and measurable global communications plan to support Israel as it fights for victory in this so-called “8th front."
Read Martin's insights and full transcripts of his conversations.
In March 2025, 53% of U.S. adults expressed an unfavorable view of Israel, up sharply from 42% in March 2022.
(Pew Research Center)
A Harvard-Harris poll (Aug 20‑21, 2025) revealed that over 60% of Gen Z
(ages 18–24) American respondents said they support Hamas over Israel in the conflict.
About Martin
Consultant, Alintuck Advisory
Author
As seen on Substack and in the Times of Israel
Martin Alintuck is a global communications expert with decades of experience advising multinational corporations and many of the world’s best-known brands.
A graduate of the Harvard Kennedy School of Government, Martin served as managing director at some of the world’s largest public relations firms—including Edelman, Grey, Weber Shandwick, and Burson—where he specialized in crisis communications, launching new brands, stakeholder relationship management and driving market share growth in highly competitive markets including China, Japan, the Middle East, Southeast Asia and the United States. He also has worked in Bahrain, India, Korea, Malaysia, Saudi Arabia and Singapore.
Martin was President and CEO of the $65 million American presence at the 2010 Shanghai World Expo. This massive diplomatic effort – designed to strengthen relationships between China and the U.S. and promote American businesses in China – featured 68 American corporate sponsors (many of them Fortune 500 companies and brands) and close coordination with the Chinese government and the U.S. State Department.
Martin now applies his expertise as a strategic advisor: guiding organizations in managing reputation, refining stakeholder communications, and navigating the complexities of global messaging.
A blogger for the Times of Israel, Martin is a native of Boston, Massachusetts, and a diehard Boston Red Sox (baseball) fan.
These days, he is focused on raising his daughters to be strong, opinionated, caring and passionate Jews with a sense of purpose and commitment to tikkun olam.
Global Brands
Martin has worked with:
